Search Engine Optimization
or (SEO) for short, is viewed by so many business people as some kind of voodoo science or computer geek type of process, that only the PHD’s of the online marketing world could ever know about and understand.
Search engine optimization
is not that at all, but it is kind of a “science” in the sense that there are particular “factors” that need to be met in order to make both the search engines and the is really a marketing discipline. Just like making a pie, the chef has to use all the “necessary ingredients” to make it desirable for anyone that tastes it. The whole purpose is to grow your websites visibility in organic (non-paid) search engine results.
SEO is both technical and creative. There are many parts to search engine optimization (SEO), from the words on your page to the way other sites link to you on the web.
It’s a matter of making sure your website is structured in a way that search engines understand. The little things you need to do to make it “understandable” for the “digital inspectors,” called search engines.
Great SEO isn’t just about your website pleasing to Google, Bing, Yahoo or other search engines, but it’s about making your site better for people too.
At Florida SEO Hub, we understand how all these factors go hand-in-hand.
The majority of web traffic is driven by the Big Three commercial search engines, Google, Yahoo, and Bing! But Google is really the only BIG one, at about 80% of searches done online.
Best free search engine optimization:
Social media and other types of traffic can generate traffic to your website, but search engines are the primary method of looking for most internet users.
Search engines
provide targeted traffic for what you offer and what people are looking for. They’re the roadways that make this happen.
Without good SEO, search engines can’t find your site, add your content to their databases, which causes you to miss out on opportunities to drive traffic to your site.
Keywords or “search queries” (words that users type into the search box) are very valuable. But, that is changing to a degree as the emphasis and where is changing.
Without good search engine traffic, an organization’s success will never grow. Targeted traffic to a website can provide revenue, exposure and publicity like no other channel of marketing.
Investing in SEO can have a high rate of return compared to other types of marketing and promotion, but many people have been “burned” by the so-called internet expert and now they’re afraid to pay anyone to provide this service again.
Many people who got into the “SEO game” early found it relatively easy to get a website ranked for certain keywords, but after Google changed their algorithms a couple times, the client found themselves almost starting over again as their website almost fell out of site in the search results.
Search engines are pretty smart, but they still need help and that’s why we have to make sure the information on our website is accessible and easy for them to understand.
Web page optimization best practices and website optimization techniques:
Website optimization tips: Paweł Grabowski listed the most important ranking factors and these are SEO tips you can see here.
The major search engines are always working to improve their technology to crawl (look at) the web more deeply and return better results to users. But, there’s a limit to how they can operate.
The right SEO can get you thousands of visitors and lots of attention, but the wrong moves can bury your site deep in the search results where visibility is minimal.
The Internet is becoming increasingly competitive and SEO also helps boost rankings so that content will be placed where searchers will find it easier as well.
The companies who perform SEO will have a definite advantage in traffic and customers.
The world of SEO can seem pretty complex, but most people can understand the basics. Even a small amount of understanding and knowledge can make a big difference.
Free education is widely available on the web. It just takes a little practice and you’re on your way to becoming a pro.
search engine optimizationFirms such as Florida SEO Hub that specialize in SEO can vary; some take a broader and more general approach.
Even if you never plan on doing your own optimization, it’s good to have a good grasp of the core concepts.
Without hiring a company such as Florida SEO Hub to do the work for you, you’ll feel better if you understand the basics and when a professional consultant talks to you about various factors, you’ll better understand “why” they’re doing them for you.
Search engine optimization for many is like preparing to go on a vacation… you’re ready to pull out of the driveway and you go through a lengthy checklist of things you dare not forget before leaving.
That’s kind of what SEO is like. A constant checklist of factors that you dare not forget if you want the best and most traffic coming to your website on a daily basis.
But, I believe that Google and the search engines are aiming for the prize of literally almost “reading your mind” when you are searching for a specific result. That’s why the word “intent” is so much in the forefront of their minds.
They literally want you to see the results, as if they were “reading your mind.” Just watch and see if my prediction of that goal isn’t being implemented more and more each day that passes by. They want to give you more exactly what they “know” you’re looking for.
The importance of good quality, relevant content for the users cannot be overstated. Making both the “search engines” and the “users” happy is the goal and purpose.
search engine optimizationThe word count and Flesch-Kincaid readability both increased this year, indicating in general that Google wants to see longer texts that are easier to read.
As the trend away from keywords continues toward relevant content, high-ranking sites are shifting their focus away from using keywords based on search queries to trying to understand the user’s intention as a whole and reflect this in quality, logically structured content.
An example would be, “red wagon wheels” to a more “intended” search of “how do I install wheels on a red wagon?” The goal is to provide the best possible targeted and helpful results when you type a keyword phrase into the search box.
Whether internal, external links or domain names, keyword correlations are decreasing. And increasing numbers of high-ranking URLs are not using the corresponding keyword in the body or description.
This corresponds to the trend from keywords to content and looks like it will continue. Keywords are an organic part of good content.